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Sales Account Manager - Channel (Lahore)

--Fortek Pvt Ltd.--

Job Description:

The Sales Account Manager – Channel is responsible for driving profitable channel-led business growth across Fortek's Complete Center Region while operating from the Lahore Regional / Branch Office. The position will develop, acquire, activate and manage distributors, resellers, system integrators, technology partners and other strategic channel relationships to generate sustainable ICT infrastructure and technology business.
The incumbent will be responsible for building a healthy regional sales pipeline, developing ICT solution opportunities, achieving assigned revenue and gross-margin objectives, strengthening partner productivity, managing commercial follow-up and maintaining disciplined sales forecasting and CRM records.

The role requires close coordination with Fortek's Presales, Sales Engineering, Technical & Projects, Commercials, Procurement & Supply Chain, Finance, OEMs / Principals and Management teams.
Odoo 18 CRM will serve as the primary system of record for leads, opportunities, activities, pipeline, forecasting and sales reporting, subject to Fortek's approved processes.


Job Location: Lahore — with travel as required per Business needs especially across Center Region.



Position Structure:

Department:
Sales & Marketing

Line Manager:
Akhund Abunasar Siddiq

Stream:
Channel (Distribution) Sales / Business Development / Account Management


Job Requirements


  • Skills & Tools:

    Essential

    • Bachelor's degree in BBA, Sales, Marketing, IT, Computer Science, Engineering or another relevant discipline.

    Preferred

    • MBA in Marketing, Sales, Business Administration or a relevant specialization.
    • Relevant professional sales or technology qualification.

    Behavioural Competencies

    • Results Orientation — Consistently drives toward measurable revenue and margin outcomes.
    • Customer & Partner Centricity — Builds trust-based, long-term partner relationships.
    • Commercial Judgment — Balances growth with margin discipline and risk awareness.
    • Ownership & Accountability — Takes full responsibility for territory and account outcomes.
    • Relationship Building — Develops durable, mutually beneficial partner networks.
    • Negotiation & Influence — Secures favourable commercial terms while preserving relationships.
    • Problem Solving — Resolves channel, pricing, and delivery issues pragmatically.
    • Integrity & Professionalism — Operates within Company policy and approval frameworks at all times.

    Other Skills

    • Pipeline management and forecasting
    • ERP/Odoo 18 CRM discipline
    • Sales reporting and opportunity qualification
    • Presentation and negotiation skills
    • Relationship building and stakeholder management

    Job Experience Required:
    8–12 years of relevant experience in Channel Sales / Account Management in the IT industry.

    Certifications (Preferred):

    • OEM/Vendor sales or partner-accreditation certifications (relevant principals)
    • Professional sales / account-management certification (e.g., consultative or solution-selling training)
    Our Perks & Benefits: 

    We believe in empowering our people. We offer:

    • Competitive salary based on experience and qualifications
    • Annual performance-based increments & bonuses
    • Medical facility (OPD, IPD, Maternity)
    • Paid annual, casual & sick leaves
    • Gratuity and EOBI benefits
    • Training & professional development opportunities, including OEM certification support
    • Collaborative, learning-driven work environment, and much more

    Let's build the future together! ⚡

Duties & Responsibilities

  • 1. Regional Channel Sales & Revenue Growth

    • Execute the Center Region channel sales strategy in line with Company objectives.
    • Achieve assigned monthly, quarterly, and annual revenue targets.
    • Translate regional targets into partner- and account-level objectives.
    • Identify priority cities, market segments, and channel opportunities within the territory.
    • Develop new revenue streams through distributors, resellers, system integrators, and strategic partners.
    • Balance new-business acquisition with growth of existing partner accounts.
    • Maintain pipeline coverage sufficient to support target achievement, tracked via Odoo 18.

    2. Channel Partner Acquisition, Development & Management

    • Identify and onboard qualified channel partners based on market reach, capability, and commercial potential.
    • Develop partner-specific growth plans and track progress against agreed milestones.
    • Increase partner activation and drive productive, revenue-generating selling activity.
    • Reactivate dormant or underperforming partners where commercially justified.
    • Conduct regular partner visits, business reviews, and joint customer engagements.
    • Progress partners through a clear acquisition → activation → development → retention lifecycle.

    3. Distributor & Reseller Relationship Management

    • Manage day-to-day commercial relationships with distributors and resellers across the region.
    • Coordinate pricing, stock availability, lead times, and quotations with relevant internal teams.
    • Monitor partner purchasing patterns and identify availability constraints affecting opportunities.
    • Coordinate deal-registration and project-pricing requests through approved channels.
    • Minimize channel conflict and pricing inconsistencies across the partner network.
    • Support timely resolution of commercial or delivery issues raised by partners.

    4. OEM / Principal & Vendor Coordination

    • Maintain professional working relationships with assigned OEMs/principals.
    • Coordinate product pricing, promotions, and commercial programs relevant to the territory.
    • Communicate market demand and opportunity forecasts to relevant principals.
    • Support partner enablement, product training, and joint marketing activities.
    • Escalate supply, warranty, pricing, or commercial issues through appropriate channels.

    5. Solution Selling & Opportunity Development

    • Identify opportunities across ICT infrastructure, networking, security, servers, data-center, and managed-services offerings.
    • Qualify customer requirements sufficiently to progress commercial opportunities.
    • Coordinate with Presales/Sales Engineers for solution design and technical validation.
    • Manage opportunities from enquiry through quotation, negotiation, and closure within Odoo 18.
    • Position solution value over price; identify cross-sell and up-sell opportunities.
    6. Account Relationship Management

    • Build strong working relationships with key channel accounts and decision-makers.
    • Maintain regular communication with partner owners, sales heads, and relevant stakeholders.
    • Conduct account reviews to identify additional business opportunities.
    • Maintain account plans for strategically important partners and resolve relationship issues promptly.
    7. Commercial Management, Pricing & Gross Margin

    • Prepare and negotiate commercial proposals within approved authority levels.
    • Protect gross margins while remaining competitive; avoid unnecessary discounting.
    • Coordinate special pricing approvals with Sales Management/Finance where required.
    • Monitor profitability of significant opportunities and escalate unusual commercial risk.
    • Ensure quotations and commitments comply with approved Company procedures.
    8. Sales Pipeline, Forecasting & Odoo 18 CRM Discipline

    • Maintain accurate, current opportunity records in Odoo 18 as the official system of record.
    • Update opportunity stages, values, probability, and next actions within defined timelines.
    • Provide realistic sales forecasts and maintain sufficient qualified pipeline coverage.
    • Record lost opportunities and reasons; maintain visit and follow-up records.
    9. Sales Receivables & Commercial Follow-Up

    • Support and drive timely recovery of assigned account receivables in coordination with Finance.
    • Follow up with partners/customers on overdue receivables and flag collection risk.
    • Maintain commercial discipline in order booking; avoid additional exposure to chronically overdue accounts without approval.
    10. Market Intelligence & Regional Business Development

    • Monitor market pricing trends, product availability, and channel movements within the territory.
    • Identify emerging customers, partners, and market segments across the Center Region.
    • Provide actionable market intelligence to Sales Management to inform territory strategy.

    11. Reporting, Governance & Cross-Functional Coordination

    • Submit daily/weekly/monthly sales reports as required.
    • Participate in sales reviews and management meetings.
    • Coordinate with Presales, Procurement, Finance, Projects, and Operations to ensure aligned commitments.
    • Escalate material risks, customer issues, and opportunity blockers promptly.

Reporting Responsibilities (Daily, Weekly & Monthly)

  • Daily Reporting:
    Daily Reporting:
    • Record all sales activities, client visits, and follow-up calls.
    • Update sales pipeline status with accurate lead stages (New, Qualified, Quotation, Won, Lost etc).
    • Submit daily visit reports and action plans for next-day engagement.
    • Track daily sales achievements against individual and team targets.

    Weekly Reporting:
    Weekly Reporting:
    • Submit consolidated weekly performance reports summarizing Sales vs. Targets, New opportunities created, and deals progressed, Partner/Distributor performance highlights, Client feedback and challenges faced.
    • Update Odoo dashboards with updated sales forecasts and key account progress.
    • Participate in weekly review meetings with the management to discuss performance gaps and action plans.

    Monthly Reporting:
    Monthly Tasks
    • Submit Monthly Business Review (MBR) reports including Revenue summary by product line, target achievement and growth analysis, Pipeline projections for next month, Key wins/losses and lessons learned, Competitor analysis and market insights etc.
    • Ensure data accuracy and timely submission before the deadline (as per monthly cycle).
    • Prepare presentation slides for management review meetings.