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MTO Digital Marketing & Creative Design

--Fortek Pvt Ltd.--

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Job Description:

We are looking for a creative and motivated fresh graduate to join our team in Islamabad. This opportunity is designed for a candidate who has basic knowledge of Digital Marketing, Graphic Designing, Adobe Creative tools, Canva, UI/UX, Figma, and PowerPoint and wants to develop these skills through practical experience. 

The selected candidate will work on real marketing and creative projects and will have the opportunity to learn from experienced team members. The candidate will support Fortek's Digital Marketing, social media, Graphic Design, Branding, Website, and Creative Communication activities. This is a suitable opportunity for a fresh graduate who wants to develop a career combining marketing, creativity, and technology. 

We are not looking for someone who already knows everything. We are looking for someone who has basic knowledge, creativity, a willingness to learn, and the ability to improve quickly.

Job Location

Head Office (Islamabad) with travel as per job needs across Pakistan.


Position Structure:

Department:
Sales & Marketing

Line Manager:
Muhammad Hamid

Stream:
Digital marketing, Creative Design


Job Requirements


  • Skills & Tools:
    Educational Qualifications
    • Bachelor's degree in Computer Science, Information Technology, Software Engineering, Graphic Design, Digital Marketing, Marketing, Media Studies, Business Administration, Information Systems, or a related field.
    Core Skills & Competencies (Required)
    • Digital Marketing, Social Media Marketing, Graphic Designing
    • Adobe Photoshop, Adobe Illustrator, Canva, Figma, UI/UX Design
    • Microsoft PowerPoint, Content Creation, Social Media Management.
    • Basic SEO, Meta Ads and marketing concepts.
    • Working knowledge of design tools such as Adobe Photoshop, Illustrator, Canva, or CapCut/Premiere Pro (basic video/reel editing).
    • Familiarity with social media platforms and content scheduling tools is a plus.
    • Strong written English and Urdu communication skills.

    Job Experience Required:
    • Fresh graduates or candidates with up to 1 year of relevant internship/freelance experience, university projects, personal projects, social media pages, or digital marketing experience are encouraged to apply.

    Preferred Certifications:

    • Google Digital Marketing & E-commerce
    • Meta Social Media Marketing
    • Adobe Creative Suite Basics
    • HubSpot Content Marketing

    Perks & Learning Opportunities:

    • Direct mentorship from the Marketing & Communications team.
    • Hands-on exposure to real B2B/B2C campaigns.
    • Certificate and Letter of Experience upon successful completion.
    • Potential pathway to full-time employment at Fortek.
    • Flexible, collaborative, and creativity-encouraging work environment.

Duties & Responsibilities

  • 1. Digital Marketing 
    • Assist in planning and executing digital marketing activities. 
    • Assist with social media marketing campaigns and content calendars. 
    • Research industry trends, relevant topics, competitors, and digital marketing activities. 
    • Assist with Facebook, Instagram, LinkedIn, Meta Ads, lead-generation, and email marketing activities. 
    • Support promotional campaigns for products and services. 
    • Conduct basic keyword and market research and assist with SEO-related activities. 
    • Help improve website and social media content. 
    • Monitor social media engagement and performance and prepare basic digital marketing reports. 
    2. Social Media Management 
    • Create and schedule social media posts. 
    • Write basic captions and marketing copy.
    • Research hashtags, content ideas, and current social media trends. 
    • Prepare campaign-based content, event posts, product/service posts, and LinkedIn content. 
    • Support video/reel content and monitor engagement.
    3. Graphic Designing
    • Design social media posts, promotional banners, advertisements, website banners, product graphics, brochures, flyers, posters, standees, event graphics, and presentations. 
    • Edit and retouch images, resize designs for different platforms, and follow Fortek brand guidelines. 
    • Maintain consistency in colors, fonts, and layouts and make design revisions based on feedback. 
    • Prepare final files for digital and print use.
    4. Adobe Creative Tools 
    • Adobe Photoshop: Image editing, photo manipulation, social media creatives, banners, product image editing, background removal, layers, masking, retouching, and exporting. 
    • Adobe Illustrator: Vector graphics, logo editing, icons, illustrations, marketing materials, shapes, and typography. 
    • Adobe InDesign: Knowledge is an additional advantage for brochures, company profiles, catalogues, corporate documents, and print materials. 
    5. Canva
    • Create social media posts, presentations, promotional materials, branded content, and marketing materials. 
    • Use templates effectively, work with images/icons/graphics, maintain brand consistency, and prepare designs in different platform sizes. 
    6. UI/UX Design
    • Basic understanding of User Interface and User Experience fundamentals. 
    • Understanding of website/mobile app layouts, wireframes, user flows, typography, color selection, visual hierarchy, responsive design, and usability principles. 
    • Assist in creating and improving digital interfaces and visual concepts when required. 
    7. Figma
    • Basic practical knowledge of Figma including frames, layouts, components, Auto Layout basics, typography, colors, UI elements, website/mobile screens, wireframes, prototypes, and basic design systems. 
    8. Microsoft PowerPoint 
    • Create professional corporate, product, company, and project presentations. 
    • Design visually attractive slides using layouts, images, icons, charts, graphics, diagrams, animation, and transitions. 
    • Format existing presentations and improve their visual quality.


Reporting Responsibilities (Daily, Weekly & Monthly)

  • Daily Reporting:
    Daily Tasks:

    • Log content published and update the Marketing content calendar tile.
    • Check assigned tasks/activities in Odoo Project (Marketing workspace).

    Weekly Reporting:
    Weekly Tasks:

    • Update campaign tracker with creative status (draft, review, approved, published).
    • Submit weekly social media performance snapshot via Odoo Project/Documents.

    Monthly Reporting:
    Monthly Tasks:

    • Compile monthly digital marketing report (reach, engagement, content output) for Manager review.
    • Archive final assets and reports to the Odoo Documents brand repository.
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